YouTube Premium Family Price Increase to A$39.99/month

LGanralf on 11/06/2025 - 15:28
Last edited 11/06/2025 - 15:36 by 1 other user

I just got this email, probably going to end my subscription today.

YouTube Premium Family plan price update

Hi x,

Thank you for being a YouTube Premium member. We hope you and up to 5 members of your household are enjoying your YouTube Premium benefits, including ad-free and downloadable videos, background play, and uninterrupted access to over 100 million songs with the YouTube Music app.

To continue delivering great service and features, we’re increasing your price to A$39.99/month. We don’t make these decisions lightly, but this update will…. Cut rest of the email

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Comments

  • BartholemewH on 12/06/2025 - 12:23
    +3

    Brave browser for devices, Smarttube for TV. Easy.

    • Guybrush57 on 12/06/2025 - 12:51

      Smart Tube can't be installed on a Samsung Tizen TV can it?

      • BaconBakin on 12/06/2025 - 12:55
        +1

        Correct - check out TizenTube for Tizen TVs.
        But honestly the Tizen experience is horrible, I grabbed chromecasts for my Samsung TVs instead of dealing with Tizen.

  • R0b on 12/06/2025 - 13:45
    +1

    I use Ghostery have zero ads on YouTube!

  • dontboopthesnoot on 12/06/2025 - 15:34

    booo!

  • TrumpisKing on 12/06/2025 - 15:35
    -2

    G2g . Com

    You're welcome

  • AkuroPlays on 12/06/2025 - 16:45
    -1

    Daylight Robbery!

  • SuperMid on 12/06/2025 - 18:43
    +3

    Firefox + ublock = winning

    • burningrage on 12/06/2025 - 21:40
      +1

      This is the best way.

  • Michael1983 on 12/06/2025 - 21:13

    I'm watching youtube ads free through Brave browser on PC

  • splicer on 12/06/2025 - 22:15
    -5

    Wait, so everyone who actually pays for Youtube premium didn't think the price would go up? Yikes.

    • HitlersDad on 13/06/2025 - 07:31
      +2

      This is ozbargain yo

  • timothy2 on 12/06/2025 - 23:22

    I’m gonna be so mad if I get kicked off my Indian account. 2+ years strong so far 🙏

    • rawm on 13/06/2025 - 07:30
      +4

      I was a resident of a random street in Mumbai between 2014-2021, and it was something like $3 per month during those years. Then the dream ended. Fingers crossed for you.

      • caspochek on 13/06/2025 - 08:07
        +4

        I lived at a McDonald's in Buenos Aires during 2016 - 2024.

        • SuperMid on 14/06/2025 - 09:41

          Its true, i was there.

  • keejoonc on 13/06/2025 - 09:08
    +2

    LOL you would have to be either stupid or swimming in money to pay this much for Youtube.
    Google has lost their mind.

  • ChickenAdobo on 13/06/2025 - 11:32
    +1

    Time to go full Android and join the revanced crowd. This is pure greed on another level.

    • eug on 13/06/2025 - 11:35
      -6

      This is pure greed on another level.

      Yeah, so many people are only thinking of themselves and not the content creators' source of income. :)

      • besttechadvisor on 13/06/2025 - 13:33

        YouTube isn't compensating creators nearly enough to justify a $480/year subscription.

        • eug on 13/06/2025 - 14:44
          -3

          Resorting to piracy means creators will get nothing at all.

          • besttechadvisor on 13/06/2025 - 15:04
            +1

            @eug: I'm not watching YouTube with ads, so content creators are not earning anything from me unless YouTube charges a reasonable subscription.

            I also don't watch Free-to-Air, except for the odd sports, because of the ads. In my case, since I'd rather not consume media than consume media with ads, the only bottom line that piracy could affect is my own.

            • eug on 13/06/2025 - 17:17
              -1

              @besttechadvisor:

              I'm not watching YouTube with ads, so content creators are not earning anything from me unless YouTube charges a reasonable subscription.

              Hence my first comment above.

              • besttechadvisor on 13/06/2025 - 18:19
                +1

                @eug: So you're saying that YouTube is being greedy thus the content creators aren't getting paid?

                Or are you saying that people who don't watch ads are greedy?

                • eug on 13/06/2025 - 20:23
                  -1

                  @besttechadvisor:

                  Or are you saying that people who don't watch ads are greedy?

                  A lot of content creators get or supplement their income by ads, YT Premium (which earns the creator more than an ad watcher), or sponsors which allows them to create those videos.

                  People who use adblock and sponsorblock are literally just taking their hard work for free and denying the creators their source of income because they don't like ads.

                  If they don't like ads they should just not use the platform, rather than just take thing for free. Delivering content is also a very expensive affair - Google misses out on the ad revenue too.

                  • besttechadvisor on 13/06/2025 - 21:27
                    +1

                    @eug:

                    If they don't like ads they should just not use the platform, rather than just take thing for free.

                    This is where we differ in opinion. I would agree if it were Play Music, because there's an entire market there with ad-free purchase and subscription options.

                    Unfortunately, YouTube is essentially a monopoly.

                    Delivering content is also a very expensive affair - Google misses out on the ad revenue too.

                    Google earns $75B USD each year…

                    Similar streaming services seem to be able to stream at much more affordable rates, and with in-house production studios. YouTube itself uses geopricing and still profits in areas with much lower pricing.

                    • eug on 13/06/2025 - 23:53
                      +1

                      @besttechadvisor:

                      This is where we differ in opinion. I would agree if it were Play Music, because there's an entire market there with ad-free purchase and subscription options.

                      Unfortunately, YouTube is essentially a monopoly.

                      Nobody is forcing anyone to watch videos online. Free to air TV is still there as it has been for decades.

                      Google earns $75B USD each year…

                      Not sure why that is relevant. YouTube is only one part of Google. Is it OK to steal from companies if they make lots of profit?

                      Similar streaming services seem to be able to stream at much more affordable rates, and with in-house production studios.

                      Netflix charges $25.99 for one user and $7.99 per extra user up to two users. If they allowed the same number of users as YouTube Premium Family it would be $25.99 + $7.99 x 5 = $65.94/month.

                      I'm quite certain YouTube's infrastructure costs would be far larger than Netflix too. Providing storage and bandwidth to host 20 billion videos with 20 million videos uploaded daily for no money upfront is not cheap.

                      • ssfps on 16/06/2025 - 20:50

                        @eug:

                        Is it OK to steal from companies if they make lots of profit?

                        Next you'll be telling us wearing polarized glasses in shops which blocks advertising displays is abuse, because it's potentially depriving some woolworths employee of money needed to feed their kid. We need patdowns by mall security for this unethical threat.

                        Nobody is forcing anyone to watch videos online. Free to air TV is still there as it has been for decades.

                        I sure hope you don't turn down the TV during ad breaks, that would be "stealing"!

                        Is it OK to steal from companies if they make lots of profit?

                        In fact, it's a moral imperative to block their adverts, as advertising is inherently an asymmetrical and abusive exploitation of our attention. People that refuse to block adverts when they have the power to do so are unethical people.

  • H3R34TH4C0MM3NTS on 13/06/2025 - 11:43

    time so get some friends and have buy a share in the family plan to reduce your costs.

    • Bargainhunter83 on 14/06/2025 - 10:51
      -1

      Its locked to household like netflix.

      • H3R34TH4C0MM3NTS on 14/06/2025 - 18:20

        I don't think its locked to a household, The "leader" just has to invite YouTube accounts to enable premium

      • anzacpaul on 16/06/2025 - 10:49

        no it isn't.

        • H3R34TH4C0MM3NTS on 18/06/2025 - 23:24
          +1

          well funny I am added to a family plan which allows my YouTube account to access YouTube premium. The person paying for that is not in my Household, they just needed to add me, and I just had to accept the invitation. so I'm not sure how its locked to a household

        • Bargainhunter83 on 20/06/2025 - 22:26

          May be they haven’t enforced it yet. Netflix took a while to enforce it. The pricing page says - Family Membership
          A$51.99/month
          One subscription gives you and five family members (aged 13+) in the same household access to all YouTube Premium features. Terms apply.

  • besttechadvisor on 13/06/2025 - 13:32
    +3

    Cancelling after 10 years of being a Play Music / YouTube Premium member. $480/year is unreasonable.

  • bohn on 13/06/2025 - 13:33

    At the moment I think Americans pay 23usd which is about 35 aud

    Aussies get shafted again

    Although no one should pay for YouTube.

    • eug on 13/06/2025 - 20:25
      -1

      Although no one should pay for YouTube.

      Why? Who should pay all the content creators and staff salaries to run the massive infrastructure needed to store and deliver video around the world without any monetary exchange?

      • bohn on 13/06/2025 - 21:01

        they get a lot from people who watch the ads!

        last year YouTube Q4 Ad Sales Hit Record $10.5 Billion

        Do you think that amount will cover it?

        • eug on 13/06/2025 - 23:28
          +1

          they get a lot from people who watch the ads!

          That's good, and people who don't want to watch ads can pay to not watch them.

          • bohn on 14/06/2025 - 07:35

            @eug: Or use ublock Origin etc
            $0

            • eug on 14/06/2025 - 10:50
              +1

              @bohn: As mentioned before, some people prefer not to deny the content creators their income, and the platform their revenue.

              • Parentheses on 14/06/2025 - 20:18
                +2

                @eug: Youtube (and the entire internet, really) was a much better place when it wasn't there for making money.

                • eug on 14/06/2025 - 20:57
                  -1

                  @Parentheses: What would pay for the cost of developing and running all the services? It cost a lot of money to develop 1990s Internet which was primarily text-based into the worldwide-4K-livestreaming internet it is today.

                  If there was no money in it, we would not be where we are today.

                  • ssfps on 16/06/2025 - 20:56

                    @eug: I'm sure PRISM and other TLA initiatives are helping keep unprofitable centralized tech monopolies afloat, even the ones that aren't raking in far more cash than required to host the business.

                    You sound like the wikipedia beggar who cries poor every year for donations, when wiki spends enough cash on useless "initiatives" and inflated costs to run the core business for decades.

                    Clueless.

                    • eug on 16/06/2025 - 23:17

                      @ssfps: Sure, you can think whatever you like. :)

  • Vomo on 13/06/2025 - 18:50
    +2
    1. Brave browser on mobile logged into YouTube.
    2. Sideload an app onto Cromecast or Firestick .

    $0

  • FiveMangoTrees on 13/06/2025 - 21:41

    Android phone + Brave browser

  • Parentheses on 14/06/2025 - 20:17

    uBlock Origin on the PC and phone (android w/firefox)
    SmartTubeNext on the TV
    Sponsorblock on everything

    Youtube can stuff its ads and its other premium garbage right up its backside. You want to kill off all competition and then squeeze a monopoly? Get squeezed back.

  • muchape on 14/06/2025 - 21:21
    +1

    Great now i need to teach my wife and kids how to use adblock

  • Daddy Chill on 15/06/2025 - 04:59
    +1

    What I did was took the Turkish hairlines flight to Turkey and did all my subs while there using a Turkish phone number and throwaway visa card I bought from the airport. I have since changed the card details and have no issues since

    • HitlersDad on 15/06/2025 - 09:59

      Need an address?

  • TrumpisKing on 15/06/2025 - 10:41
    +1

    Just go and buy a subscription from websites likes g2g or Z2U. Simple.
    Not sure why everyone's freaking out

    • eutama on 26/06/2025 - 08:09

      Because i did this and get cancelled still..

  • mith20 on 15/06/2025 - 11:42

    Revanced!

  • Malak154 on 15/06/2025 - 12:15
    +8

    NGL, this price hike SUCKS…But, hasn't made me cancel.

    Between myself, wife, kid and my elderly parents and my MIL, we are using all 6 slots permitted under the family plan.

    Cancelling is going to involve me having to set up a bunch of ad blocking software on countless devices. Then be available to do tech support for everyone when stuff inevitably stops working down the track.

    With the amount of time we all (as in my family) spend on YT, I don't really mind paying to get it ad free, and do my tiny part to support my favourite creators.

    • xaykogeki on 16/06/2025 - 09:15

      Being tech support is definitely the hardest part. It sounds easy to install everything, but once something goes wrong, good luck again. Luckily I use the iOS turkey method so I still save a bit of coin, but not sure how long that will last.

    • ReaperX22 on 16/06/2025 - 13:28

      In a similar situation. Myself, Wife, Brother, Mum/Dad. If I turned it off I'd totally expect 'why am I getting ads on youtube?' message immediately lol.

      I also watch/use YT a lot, so it's probably the only sub I don't mind paying for.. And we use YTM as well, no spotify plans. YT/YTM and Prime are the only subs I pay for now. Prime video is just a benefit to the savings I do get elsewhere on items on Amazon (you could argue, just don't buy from Amazon in general) - sure - but convenience is sometimes also quite valuable… And there's some items I'd still need to buy regardless, and they're cheaper on Amazon AND quicker delivery! So eh.

      I won't pay for the extra 'no ads' sub though. That's ridiculous!

    • miicah on 16/06/2025 - 14:00

      That is probably something they considered, at this point I'm paying a percentage of the family plan as a convenience fee.

  • muzzakus on 15/06/2025 - 12:16

    Just goes to show how much they rake in from ads for it to be this price to offset it

  • anzacpaul on 16/06/2025 - 10:53
    +2

    I've thought about this over the weekend, and between myself and my partner, we watch probably upwards of 250 hours a month of YouTube. That's before my mum, partners parents and my sister and brother, who all use our family plan.

    Although I'm bummed about the increase, my partner and I get way more value than the 16c an hour it costs us for the content we receive.

    • rawm on 16/06/2025 - 13:01
      -2

      This is exactly what they want you to think… while they mine your 250-hour watch stats, weaponise the data, and run pricing models to squeeze just a bit more. No new features, YouTube Music's still mediocre, no US-style extras, just a higher bill for the same crumbs.

      Still low, immoral and greed-driven, what they're doing IMO.

    • bohn on 16/06/2025 - 16:18
      +3

      it's amazing how much some ppl watch youtube
      I was speaking to a relative recently about some tv shows I had been watching, I was asking if he had seen any - he said he doesn't watch tv, just comes home and turns on youtube heh

  • notewar on 16/06/2025 - 14:16
    -5

    Since I discovered tiktok, i have used youtube less and less.

    • n3ck3ntry8bort0rgasm on 17/06/2025 - 01:03

      probably unpopular opinion among older people but tiktok was the peak of social media apps.

      • JSONBourne on 17/06/2025 - 15:24
        +1

        Also the worst for attention span and brain rot. At least YT is long-form so it doesn't cook your brain quite as hard.

        • n3ck3ntry8bort0rgasm on 17/06/2025 - 16:01

          you are comparing to tiktok so do you mean YT shorts?

          yeah I noticed shorts are a lot longer than the average tiktoks.

  • ssfps on 16/06/2025 - 21:00

    I'd never pay for youtube, but i'd pay for a youtube clone from ~2006 (with modern codecs & bitrates) that didn't have any of the awful garbage that makes up 95% of youtube and most recommendations. That might be worth it.

    • Guybrush57 on 17/06/2025 - 00:36
      +1

      Yep and videos in their original quality too. Old uploads that have been re-encoded many times now look and sound like shit.

  • Gros21 on 25/06/2025 - 13:18

    I use my student email, even though in no longer a student. They keep your email active as you are "Always a XXX uni alumina" or some BS like that

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